Wholesale fishing lures
Minnows and jointed swimbaits, crankbaits, poppers, soft shads and paddle tails, spoons, spinners and bladed jigs, metal jigs, vibes and ready-made lure kits. Buy them at the factory minimum or in packaging with your own brand.
Many lures are priced per pack or per set, so we state the pack size next to every price. Where a lure carries weight in the body or the head, we tell you what metal the manufacturer uses and offer lead-free weighting on request.
33 products in this category
Factory minimum and an indicative net “from” price per piece, pack or set on every card. Open a product for sizes, weights, colours and branding options.
Jointed Floating Swimbait Wobbler, 14 cm, 15.8 g, 6 Colours
from €3.02 net
Skirted Bladed Jig Lure, 10 cm, 11 g, 3D Eyes, 6 Colours
from €2.13 net
Crankbait Hard Lure CB014, 7.3 cm, 10.1 g, 4 Colours
from €1.18 net
Metal Casting and Jigging Lure, 15 g / 25 g / 35 g, 7 Colours
from €3.57 net
Metal VIB Blade Lure, 3–18 g, 4.2–7.3 cm, 10 Colours
from €1.58 net
Jointed 6-Segment Swimbait Lure 10 cm, 18 g, 20 Colours
from €2.76 net
Soft Paddle-Tail Shad Lures 8.5 cm, 4.8 g, Pack of 6, 56 Colours
from €3.05 net
Skirted Blade Lure 110 mm, 18 g, Silicone Skirt, 7 Colours
from €2.27 net
Shallow-Diving Crankbait 60 / 70 mm, Floating, Square Bill
from €4.00 net
Soft Lure and Jig Head Fishing Kit in Storage Box, 670 g
from €20.10 net
Lipless Rattling Vibration Lure 54 mm, 15 g, Sinking, ABS
from €2.59 net
Rechargeable Electronic Vibrating Jerkbait Lure, 165 mm, 29 g
from €27.31 net
Metal Spoon Lure 5 cm, 2.8 g, with Hook, Seven Bright Colours
from €0.63 net
Winged Spoon Lure with Treble Hook, 14 g / 20 g, Trout, Salmon, Pike
from €2.44 net
Unpainted Popper Lure Blanks 7 cm, 6.8 g, ABS, without Hooks
from €0.43 net
Hard Lure Combo Set, 4 Pieces per Box: Minnow, Crank, Vib, Spoon
from €8.05 net
Soft Vibe Lure 11.5 cm, 35 g, with Two Hooks, Five Colours
from €3.02 net
Soft PVC Shad Lure 12 cm, 10 g, Without Hooks
from €7.42 net
Metal Spoon Lure 3.5 cm, 3.3 g, Zinc Alloy, 10 Colours
from €0.63 net
Topwater Popper Lure 15 cm, 61 g, with Hooks, 8 Colours
from €9.34 net
Dry Fly Assortment Set in Box, 40 / 64 / 100 Flies, Hook Sizes 10–14
from €16.68 net
Sinking VIB Jerkbait Lure 130 mm, 70 g, with Hooks and 3D Eyes
from €23.00 net
Soft Plastic Lure Set, 6 pcs, 10 cm, 5.4 g, 6 Colours, Hookless
from €2.53 net
Metal Spoon Lures with Treble Hook, 1.5–65 g, 9 Colours
from €3.31 net
Square Bill Crankbait, 8.5 cm, 15 g, ABS, Diving Depth 0.3–1.2 m
from €1.90 net
Metal Jig Lures, 15–150 g, Luminous Colours, Hookless
from €5.75 net
Crankbait Set, 5 pcs, 4.5 cm, Floating, 5 Colours with Lure Box
from €6.12 net
Soft Swimbait 23 cm, 66 g, Printed Mackerel Pattern, PVC
from €6.33 net
Metal Spoon Lure 3.5 cm, 3.7 g, with Treble Hook No. 8, 4 Colours
from €0.58 net
Blade-less VIB Lure 65 / 75 mm, 11 / 18 g, ABS, 8 Colours
from €2.07 net
Floating Popper Lure 75 mm, 10 g, ABS, with Hooks, 10 Colours
from €3.11 net
Metal Spoon Lure Set, 30 pcs in Box, Gold and Silver
from €12.33 net
Hard Lure Set, 43 pcs: Minnows, Cranks and Topwater Baits
from €46.49 net
Buying guide
Lures sell on colour, size and swimming action, and they are bought in many small lines rather than a few big ones. A low unit price means little until you know the body material, the hooks, the split rings and how the lure runs in water. We buy fishing lures wholesale from partner factories on factory-direct terms, but we are an importer, not a lure manufacturer: what you get from us is the sourcing, the inspection and the EU paperwork around the product.
What is in the range
Floating and sinking minnows, jerkbaits and jointed swimbaits from 10 to 23 cm; square-bill and shallow-diving crankbaits; lipless vibes in ABS and metal blade vibes from 3 g; topwater poppers from 7 to 15 cm, including unpainted popper blanks; soft shads and paddle tails in TPR, PVC and silicone, with or without hooks; casting spoons from 1.5 to 65 g and winged spoons; skirted bladed jigs; metal jigs from 15 to 150 g, including luminous colours; dry fly assortments; and lure kits in compartment boxes for gift and entry-level ranges.
What we ask for
Body material, length and weight per size, hook type and size, split ring material and whether the lure floats, suspends or sinks. Soft lures in PVC can contain phthalates, so we ask for REACH data for that compound before you order. For weighted lures and jig heads we ask what metal is used: a REACH restriction on lead in lures and weights has been adopted, and its exact dates depend on publication. GPSR labelling applies to every consumer model, and we act as the EU importer.
Lead-free lures and electronic lures
Metal jigs, spoons and jig heads can be made in steel, brass, zinc alloy or tungsten instead of lead; details are on the lead-free tackle page. Rechargeable vibrating lures contain a battery and electronics, so we check the battery and CE documents separately for those models. If you need a shape, size or colour pattern that is not in the catalogue, send a sample or drawing and we source it through manufacturers and quote it like any other product.
Private label options
Your colours and patterns
Custom colour schemes and printed patterns on hard lures, or your own colour range for soft baits, fixed in a pre-production sample.
Retail packaging
Blister cards, clamshells, resealable bags and lure boxes with your brand, barcode and warnings in your languages.
Logo and pack contents
Your logo on the lure body or lip where the model allows it, and pack counts and assortments put together to your plan.
Checklist before you order
- Ask for length and weight per size and colour, and whether the price is per piece or per pack
- Swim a sample before you commit to volume: check that it runs straight and the hooks do not tangle
- Check hooks and split rings: material, size and whether they rust after a rinse in water
- For soft lures in PVC, ask for REACH data on phthalates
- For weighted lures and jig heads, confirm the metal in writing and consider the lead-free versions
- Place own-brand orders by mid-December to be on the shelf for the spring predator season
Frequently asked questions
What is the minimum order for wholesale lures?
Factory minimums in the catalogue run from 1 to 500 pieces or packs depending on the model. Lures in your colours or packaging typically start at about 300 pieces per model; colours within one model can often be mixed, which we confirm per factory.
Do you sell soft lures wholesale without hooks?
Yes. Several soft shads and soft plastic sets are supplied without hooks, so you can pair them with your own jig heads. Jig heads and hooks are on the terminal tackle page.
Are your lures lead-free?
Many hard lures are ABS with steel or alloy weights, but not all. We confirm the weighting metal per model before you order. If you want a range that is ready for the planned EU lead restriction, ask for the lead-free versions.
Can you supply lure kits and assortments?
Yes. The catalogue includes kits from 4 to 43 hard lures, spoon sets and soft lure kits with jig heads in a box. We can put together your own assortment and pack it under your brand.
When should we order lures for the season?
The spring predator season starts in March–April and shops order pre-season between September and November. Factory holidays in late January–February stop production for several weeks, so own-brand lures for spring must be ordered by mid-December.
Send us your tackle list
Links, photos or a spreadsheet are enough. You get delivered prices, minimums, lead times and the documents available within 2 working days.
Request a quote
Send a product list, links or photos. We reply with prices delivered to your country, minimum quantities and lead times.
- Reply on working days, usually within a few hours
- Prices delivered to your door, customs and VAT included in the calculation
- Written offer within 2 working days